FHCID has engaged in a branding project and this project will develop over a period of 5 years. At present, “Fabulous Fish Hoek” is driven by Director, Matthew Mabin and his team. Colorful T-shirts has been created and designed that is worn by staff of the business over the Festive Season. This creates a feeling of belonging as can be seen with the proud way Fish Hoek Business staff and other people wear these T-shirts. There is also a big request by the public for these T-shirts and they are now also available for sale at the local shops.